Market research is the process of evaluating the viability of a new product or service through research conducted directly with potential customers. It can be done in-house or by a third party that specializes in market research. It can be done through surveys, focus groups, phone interviews, and other methods. The results inform the design, marketing, and strategy of the product. Companies conduct market research before introducing new products to determine their appeal to potential customers.
Market research is the process of evaluating the viability of a new product or service through research conducted directly with potential customers., focus groups, phone interviews, and other methods. The results inform the design, marketing, and strategy of the product. Companies conduct market research before introducing new products to determine their appeal to potential customers.